HIGHLIGHT REEL: SOUND DESIGN + ORIGINAL MUSIC: CEPHEID / GXnext MED TECH EXPLAINER VIDEO
Highlight reel from a medical technology explainer video for Cepheid, proposing a new data management system called GXnext. My role: sound designer/ composer, operating on behalf of the Los Angeles-based audio branding company Tekspacular.
All the music is my original composition. And while many sound effects are library cues, I crafted much of the soundscape by sampling the music and harvesting in-tune accents, washes, and echoes from their tonalities to highlight graphic movements and connections.
The challenge was to match the dynamic sweep of the animation while remaining understated enough to keep focus on the voiceover. The result: a blurring of the categories of "music" and "sound design" that I found really enjoyable to put together.
More sound design for medical animation
More work for branding
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